Since traditional gaze-tracking methods rely on line-of-sight estimation, spatial attention modeling from neural activity offers an alternative perspective to gaze estimation. This paper presents a proof-of-concept study on attention-guided gaze estimation with Electroencephalography (EEG), investigating whether brain signals can be leveraged to estimate attentional focus within a controlled 3D environment. We first conducted a preliminary survey to gather public opinions, revealing a generally positive attitude towards EEG-driven gaze tracking. Building on this insight, we collected an EEG dataset in VR, where participants engaged with stimuli presented at predefined spatial locations. We introduce a deep learning model that estimates the relative saliency of candidate positions, enabling gaze estimation through optimization within the learned representation. Our results demonstrate that attentional focus was successfully mapped in a 3D coordinate space from 5 participants, and low-frequency oscillations contributed more significantly to predictive performance. The model achieved robust accuracy in distinguishing gaze locations, highlighting the potential of EEG-based gaze estimation for attention tracking in 3D environments.

Typeface design plays a vital role in graphic and communication design. Different typefaces are suitable for different contexts and can convey different emotions and messages. Typeface design still relies on skilled designers to create unique styles for specific needs. Recently, generative adversarial networks (GANs) have been applied to typeface generation, but these methods face challenges due to the high annotation requirements of typeface generation datasets, which are difficult to obtain. Furthermore, machine-generated typefaces often fail to meet designers’ specific requirements, as dataset annotations limit the diversity of the generated typefaces. In response to these limitations in current typeface generation models, we propose an alternative approach to the task. Instead of relying on dataset-provided annotations to define the typeface style vector, we introduce a transformer-based language model to learn the mapping between a typeface style description and the corresponding style vector. We evaluated the proposed model using both existing and newly created style descriptions. Results indicate that the model can generate high-quality, patent-free typefaces based on the input style descriptions provided by designers.

The emergence of large language models (LLMs) provides an opportunity for AI to operate as a co-ideation partner during the creative processes. However, designers currently lack a comprehensive methodology for engaging in co-ideation with LLMs, and there is a limited framework that describes the process of co-ideation between a designer and ChatGPT. This research thus aimed to explore how LLMs can act as codesigners and influence creative ideation processes of industrial designers and whether the ideation performance of a designer could be improved by employing the proposed framework for co-ideation with custom GPT. A survey was first conducted to detect how LLMs influenced the creative ideation processes of industrial designers and to understand the problems that designers face when using ChatGPT to ideate. Then, a framework which based on mapping content to guide the co-ideation between humans and custom GPT (named as Co-Ideator) was promoted. Finally, a design case study followed by a survey and an interview was conducted to evaluate the ideation performance of the custom GPT and framework compared with traditional ideation methods. Also, the effect of custom GPT on co-ideation was compared with a non-artificial intelligence (AI)-used condition. The findings indicated that if users employed co-ideation with custom GPT, the novelty and quality of ideation outperformed by using traditional ideation.