Decathlon is Europe’s leading retailer for affordable sports and outdoor equipment. However, its accessibility and low-cost products have inadvertently contributed to the growing disposable culture of camping gear at festivals. In response to this issue, Decathlon launched the "No Tent Left Behind" campaign, aimed at exploring sustainable solutions to reduce tent waste.

This Master’s thesis explores the development of a conceptual rental model for this campaign, with the overarching goal of minimizing tent waste at festivals.