Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous
Conference Paper
(2011)
Author(s)
T Gill (External organisation)
HJ Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
MC Saeaeksjaervi (TU Delft - Responsible Marketing and Consumer Behavior)
J Wang (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:0520b407-2030-4ea3-8341-26fbea7750e2
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-7
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