J

J Wang

2 records found

Authored

Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous
Conference paper (2011) - T Gill, H.J. Hultink, M.C. Saeaeksjaervi, J Wang

The impact of preannouncements and rumors on consumer evaluations
Conference paper (2010) - J Wang, M.C. Saeaeksjaervi, H.J. Hultink