TG

T Gill

2 records found

Authored

To relate or not to relate - How much future relatedness contributes to product value
Conference paper (2011) - V. Gattol, M.C. Saeaeksjaervi, T Gill, J.P.L. Schoormans

Rumor has it: The role of rumors in building curiosity about new products and when it pays to be ambiguous
Conference paper (2011) - T Gill, H.J. Hultink, M.C. Saeaeksjaervi, J Wang