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To relate or not to relate - How much future relatedness contributes to product value

Conference paper (2011)

Authors

V. Gattol Responsible Marketing and Consumer Behavior
M.C. Sääksjärvi Responsible Marketing and Consumer Behavior
T Gill External organisation
JPL Schoormans Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

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