To relate or not to relate - How much future relatedness contributes to product value
Conference Paper
(2011)
Author(s)
V Gattol (TU Delft - Responsible Marketing and Consumer Behavior)
Maria Saeaeksjaervi (TU Delft - Responsible Marketing and Consumer Behavior)
T Gill (External organisation)
J. P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:085f025f-8863-47b3-ad46-f8ea66b242ab
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-4
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