To relate or not to relate - How much future relatedness contributes to product value

Conference paper (2011)

Authors

V. Gattol Responsible Marketing and Consumer Behavior

M.C. Saeaeksjaervi Responsible Marketing and Consumer Behavior

T Gill External organisation

J.P.L. Schoormans Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

More Info

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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior