Should new products look similar or different? The influence of the market environment on strategic product styling
Journal Article
(2008)
Author(s)
O. Person (TU Delft - Responsible Marketing and Consumer Behavior)
J. P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
H.M.J.J. Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:0e5f3e21-18d1-4b13-8b89-9f973590a128
More Info
expand_more
expand_more
Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
29
Pages (from-to)
30-48
No files available
Metadata only record. There are no files for this record.