Should new products look similar or different? The influence of the market environment on strategic product styling

Journal article (2008)

Authors

F.E.O.K. Person Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
H.M.J.J. Snelders Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2008

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior