A three-dimensional typology for strategic decisions on brand styles

Conference Paper (2011)
Author(s)

F.E.O.K. Person (TU Delft - Responsible Marketing and Consumer Behavior)

Jan Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)

D Snelders (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-14
ISBN (print)
978-1-902546-99-5

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