A three-dimensional typology for strategic decisions on brand styles

Conference paper (2011)

Authors

F.E.O.K. Person Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
D Snelders External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior