A three-dimensional typology for strategic decisions on brand styles
Conference Paper
(2011)
Author(s)
F.E.O.K. Person (TU Delft - Responsible Marketing and Consumer Behavior)
Jan Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
D Snelders (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:127195c9-cdc0-4321-9a4f-0958898b204f
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-14
ISBN (print)
978-1-902546-99-5
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