None

Consumers' Evaluation of Design Strategies for Product Care

Conference paper (2022)

Authors

L. Ackermann Responsible Marketing and Consumer Behavior , University of Salzburg
R. Mugge Design, Organisation and Strategy , Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Design for Sustainability (IDE) (TU Delft)
Copyright: © 2022 L. Ackermann, R. Mugge, J.P.L. Schoormans
DOI
help_outline
https://doi.org/10.31880/10344/10161
Maintenance Consumer behaviour Behavioural change Repair Product longevity
More Info
expand_more

Published Date

2022

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Industrial Design Engineering

Department

Sustainable Design Engineering

Research Group

Design for Sustainability

Abstract

Product care describes consumers' activities to prolong the lifetime of a product, such as repair, maintenance or careful handling. By keeping the product in a functional state, replacement can be postponed. Previous research has identified eight design strategies that can foster product care among consumers. To use these design strategies to their full potential, a deeper understanding of their
effectiveness is needed. The current study aimed to evaluate the design strategies with consumers. We conducted interviews with 15 consumers and discussed the effectiveness of our strategies for product care in the consumers’ daily life. Results indicate that the effectiveness of our strategies varies over products and product categories. A combination of strategies seems to be the most promising approach for fostering product care among consumers. Our research contributes to the scientific knowledge by
providing deeper insights into the conditions under which design strategies for product care are most effective.