Drivers and barriers of a platform-based business model in agriculture: The case of Apollo Agriculture

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The platform economy largely focuses on consumer platforms such as Uber and Airbnb, whereas business-to-business platforms receive less attention.1 This article2 discusses Apollo Agriculture, a Kenyan-Dutch agro-tech platform that aims to support small farmers (‘smallholders’) in rural Africa to set up commercial business through a bundled input loan that they can use to obtain agricultural inputs. These smallholders are normally unattractive as customers due to their small size and high-risk profiles (e.g., limited chance of repaying loans). Apollo tries to support smallholders with an innovative platform-based business model.