Speaking architecture

a semiotic study toward understanding visual communication in architecture

Master thesis (2018)

Authors

A. Kamp Applied Sciences

Contributors

R.J. Nottrot (supervisor 1)
H.L. van der Meel (supervisor 1)
P.A. Koorstra (supervisor 1)
M.C.A. van der Sanden (supervisor 1)
Faculty
Architecture and the Built Environment
Copyright: © 2018 Anne Kamp
Architecture Communication Science Communication Market hall Case studies Form Language Multi-functional Architectural communication Event space Multi-interpretational Seagram Building Grote-of Sintbavokerk AEG turbine factory Vormentaal Haarlem
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Published Date

26-06-2018

Language

English

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Faculty

Architecture and the Built Environment

Abstract

Architecture communicates. Through its appearance it can communicate a function, time or place, or some kind of ideal. However, architecture does not communicate with words like humans do: instead, it communicates through a four- dimensional, non-verbal language consisting of forms, spatial organisation and materialisation. The problem is, architecture is usually not designed to communicate but to function and architects are often unaware of the message their design can communicate. In other words: they do not design from a communication perspective. It can, however, be interesting to elaborate on this subject in order to gain a better understanding of communicative meaning in architecture and to design architecture from a communication perspective.

This research connects the fields of architectural and communication inquiry in order to find out what and how architecture can communicate. The outcomes of this research are translated into the design of a multi-interpretational market and event space in Haarlem.