When ‘Feeling Good’ is not Good Enough

Seven Key Opportunities for Emotional Granularity in Product Development

Journal Article (2016)
Author(s)

J Yoon (University of Liverpool)

A.E. Pohlmeyer (TU Delft - Form and Experience)

PMA Desmet (TU Delft - Form and Experience)

Research Group
Form and Experience
Copyright
© 2016 J Yoon, A.E. Pohlmeyer, P.M.A. Desmet
More Info
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Publication Year
2016
Language
English
Copyright
© 2016 J Yoon, A.E. Pohlmeyer, P.M.A. Desmet
Research Group
Form and Experience
Issue number
3
Volume number
10
Pages (from-to)
1-15
Reuse Rights

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Abstract

This paper reports a study that explored the usefulness of positive emotional granularity (PEG) in the product development process. PEG
reflects the ability to interpret and represent the experience of positive emotions with precision and specificity. Interviews were conducted
with twenty-five design professionals to understand their needs and expectations with respect to the value of PEG in product development
processes. Across all product development stages, sixteen PEG benefits were identified and grouped into seven key opportunities: getting
in-depth understanding of user emotions, determining the emotional impact of a product, dealing with organizational support, keeping
continuity of emotional intentions in communications, facilitating design creativity, strengthening emotional coherence and managing
emotions within a product development team. The findings indicate that the benefits of PEG are mainly associated with activities in
design conceptualization and evaluation, being less relevant in the embodiment phase. The article also reports on the different attitudes of
professionals with different roles in product development towards the relevance of PEG for their practices. The implications for research
into facilitating PEG and recommendations for developing design tools are discussed.

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