A CHAT approach to understand framing in digital service innovation

Conference paper (2019)

Authors

N. Sturkenboom DesIgning Value in Ecosystems
S.E. Baha Meaningwise, DesIgning Value in Ecosystems
R.A. Price Responsible Marketing and Consumer Behavior
M.S. Kleinsmann DesIgning Value in Ecosystems
H.M.J.J. Snelders DesIgning Value in Ecosystems
Research Group
DesIgning Value in Ecosystems
Copyright: © 2019 N. Sturkenboom, S.E. Baha, R.A. Price, M.S. Kleinsmann, H.M.J.J. Snelders
DOI
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https://doi.org/10.1017/dsi.2019.310
Service design Reflective Practice Design practice Design theory Cultural Historical Activity Theory
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Published Date

2019

Language

English

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Research Group

DesIgning Value in Ecosystems

Abstract

Within the third wave of digital service innovation, framing is becoming increasingly complex. Accordingly, design practice finds itself in a transition from designing single service solutions that are shared, to designing systemic solutions that are shareable. We report a case study in which we use Cultural Historical Activity Theory (CHAT) to analyze the framing process that a designer went through when designing a digital service for a Connected Care startup. Results show the importance of the designer’s activity awareness and the challenge of dealing with relational complexity when framing the digital service innovation. With this work, we hope to inspire researchers and practitioners with the potential that CHAT has to offer for the reflective practice in digital service innovations.