Seeing scent: The design of a package that shows consumers the scent of a perfume

Conference paper (2012)

Authors

J Harms External organisation
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
F.E.O.K. Person Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2012

Language

English

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Research Group

Responsible Marketing and Consumer Behavior