What is served for breakfast?
An empirical analysis of CRE strategies and organizational culture
Ilir Nase (TU Delft - Real Estate Management)
M.H. Arkesteijn (TU Delft - Real Estate Management)
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Abstract
The quote Culture eats strategy for breakfast was made famous by Mark Field, president at Ford, in 2006 and has ever since been a guiding principle in management practice of corporations operating across the globe. General management profession has widely embraced culture as a key factor in strategy design. However, in corporate real estate (CRE) management it appears to be implicit within organizational differences at best or lacking proper consideration at worst. Analyzing the interrelationships between corporate real estate strategies and organizational culture is essential for delivering value to multinationals.