Intensification of experiences
An exploration of art as a medium to connect and boost regional tourism in Groningen through intensification of experiences along the Pieterpad
M. Kamal Rizk (TU Delft - Architecture and the Built Environment)
H.J. Bultstra – Mentor (TU Delft - Architecture and the Built Environment)
A.M.F. van Dam – Mentor (TU Delft - Architecture and the Built Environment)
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Abstract
This project explores the role of architecture in regenerating an area through sustainable tourism. This is explored through the lens of the “Nij Begun” Agenda implemented by the Dutch government to foster health, improve quality of life, provide opportunities for young generations and encourage economic development within the provinces of Groningen and North Drenthe. Nij Begun targets areas that have been exploited for decades through the extraction of gas and clay, resulting in severe consequences such as earthquakes, damaged buildings and economic and mental challenges for the inhabitants. (Herstel - Nij Begun, 2025)
With a dire need for a new beginning, the economic agenda of Nij Begun focuses on investments in five specific sectors, namely: sustainable energy, health, agriculture, industry and leisure economy (Economie - Nij Begun, 2026) of which this project focuses specifically on leisure economy through tourism.
A solid plan of transformation is required to identify the missing component for Nij Begun’s success by introducing an innovative aspect to tourism while also enhancing the current tourism. Therefore, this project explores the introduction of art as a tool to attract another demographic of visitors to Groningen by offering more diverse experiences while connecting the existing tourism approaches of nature and cultural history.
This shift will be in the form of a public building located in the village of Winsum intended to serve as a hub connecting a network of interventions across different locations and different forms of tourism throughout the region of Groningen. Winsum’s centrality and its placement at the intersection of a variety of touristic spaces provides great potential for advancing the goals of Nij Begun.