Are we designing a beautiful product? The moderating effect of category expertise on design expertice

Conference paper (2008)

Authors

F.E.O.K. Person Responsible Marketing and Consumer Behavior

J.P.L. Schoormans Responsible Marketing and Consumer Behavior

D Snelders External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2008

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Research Group

Responsible Marketing and Consumer Behavior