Emotion deep dive for designers
Seven propositions that operationalize emotions in design innovation
P.M.A. Desmet (TU Delft - Human-Centered Design, TU Delft - Form and Experience)
H. Xue (TU Delft - Form and Experience)
X. Xin (Beijing Normal University)
W.L. Liu (Beijing Normal University)
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Abstract
This paper presents a five-day intense course that teaches “emotion-driven design”
(EDD) to graduate students with a broad variety of disciplinary backgrounds at the
Faculty of Psychology, Beijing Normal University. We introduce seven principles
drawn from design-relevant emotion knowledge that informed the design of the
course’s overall structure, and explain how they guided the development of learning
activities and materials. We envision that this paper will interest design educators
who aspire teaching how to operationalize emotions in creative design processes to
students with little preexisting expertise in (or scientific knowledge about) emotion
psychology.