Is aesthetic liking more influential for weak or for strong brands? It depends..
Abstract
(2020)
Author(s)
MEH Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
R Mugge (TU Delft - Design, Organisation and Strategy, TU Delft - Responsible Marketing and Consumer Behavior)
J. P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:58205003-fa17-4e65-b60d-495431c0547c
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Publication Year
2020
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1
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