What is served for breakfast?
An empirical analysis of organizational culture and CRE strategies
I. Nase (TU Delft - Real Estate Management)
K. Gupta (TU Delft - Support Management in the Built Environment)
M.H. Arkesteijn (TU Delft - Real Estate Management)
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Abstract
Multinational corporations are faced with the need to centralize decision-making regarding their real estate to increase its agility in meeting rapidly changing business needs. In this new scenario of ‘acting globally and thinking locally’ understanding cultural variations across nations and organizations alike is crucial. Analyzing the link between corporate real estate strategies and organizational culture is essential for delivering value to multinationals.