Developing design capabilities in a software SME
S.J.B.M. Bastiaansen (TU Delft - Industrial Design Engineering)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
The study investigated a small- to medium-sized enterprise (SME) that had expressed the interest to explore the potential benefits of developing design capabilities. Previously, CM had conducted a company-wide branding exercise and saw an opportunity to explore this further. During a 6-month period, the researcher was embedded at CM as a design innovation catalyst to understand what first steps the company could take and to help the firm take these steps. Through design workshops and knowledge sharing, the catalyst managed to improve the understanding of design and have employees that were more actively involved in the catalyst’s work change their behaviours.
Files
Download not available
Download not available
Download not available