Mapping perfume fragrances for packaging design. Exploring archetypical design characteristics in concept development

Conference paper (2011)

Authors

F.E.O.K. Person Responsible Marketing and Consumer Behavior

J.P.L. Schoormans Responsible Marketing and Consumer Behavior

J Harms External organisation

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior