How to support Gen-Y consumers to start investing sustainably

Master thesis (2022)

Authors

S.T. Brons Industrial Design Engineering

Contributors

P.A. Lloyd DesIgning Value in Ecosystems (supervisor 1)
R. Mugge Design, Organisation and Strategy (supervisor 2)
Faculty
Industrial Design Engineering
Copyright: © 2022 Segher Brons Brons
Sustainability Gamification Social Investing Gen-Y
More Info
expand_more

Published Date

27-01-2022

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Industrial Design Engineering

Abstract

Investing has become a hot topic among the younger generation since the Covid-19 crisis. However, much of its potential is still unused, as seen in a big group of the younger generation which is positive to start but procrastinates this decision. While this younger generation would like to make a positive impact with their money on the environment of the planet earth, the existing investing propositions aren’t helping them with that sustainable mission.
In this thesis, I researched how Rabobank can help this group of young non-investors start investing, but with a sustainable focus. Creating a win-win situation for the non-investor who gets motivated to start investing consciously while at the same time helping them to fulfil their sustainable ambitions.