Product personality
Doctoral Thesis
(2004)
Author(s)
PCM Govers (TU Delft - Responsible Marketing and Consumer Behavior)
Contributor(s)
Jan P.L. Schoormans – Promotor
Paul Hekkert – Copromotor
WM Oppedijk Van Veen – Copromotor
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:94468043-9017-4ab7-a068-fef92c3d94eb
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
90-77595-46-5
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