Linking design and business strategies: The strategic employment of styling in the German passenger car market
Conference Paper
(2011)
Author(s)
O. Person (TU Delft - Responsible Marketing and Consumer Behavior)
H.M.J.J. Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
J. P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:a33b28ab-1781-4dca-9558-fb27bdb1b6f1
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-20
ISBN (print)
1998-7374
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