Linking design and business strategies: The strategic employment of styling in the German passenger car market

Conference paper (2011)

Authors

F.E.O.K. Person Responsible Marketing and Consumer Behavior
H.M.J.J. Snelders Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior