Demystifying emotion for designers

A five-day course based on seven fundamental principles

Journal Article (2023)
Author(s)

Pieter Desmet (TU Delft - Human-Centered Design)

Haian Xue (TU Delft - Form and Experience)

X. Xin (Beijing Normal University)

Department
Human-Centered Design
Copyright
© 2023 P.M.A. Desmet, H. Xue, X Xin
DOI related publication
https://doi.org/10.1016/j.ijadr.2023.06.002
More Info
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Publication Year
2023
Language
English
Copyright
© 2023 P.M.A. Desmet, H. Xue, X Xin
Department
Human-Centered Design
Volume number
1
Pages (from-to)
50-62
Reuse Rights

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Abstract

This paper introduces a five-day intensive course, conducted over five years from 2018 to 2022, aimed at teaching emotion-driven design (EDD) to graduate students with diverse disciplinary backgrounds at Beijing Normal University. EDD is the practice of designing products or services that are informed by user or consumer emotions and/or aim to elicit predetermined emotions. The course was designed to teach students about human emotions from a scientific perspective and to provide hands-on experience in creative processes. To structure the course, seven principles derived from emotion-related design knowledge were employed, which guided the development of learning activities and course materials. The paper also includes student evaluations and reflections on the strengths and weaknesses of the course design. It intends to serve as a resource for design educators who wish to teach the practical application of emotion psychology to students with limited prior expertise.