Predicting the community acceptance of airborne wind energy with the integrated acceptance model

Abstract

Airborne wind energy (AWE) harnesses higher-altitude winds using kites to generate renewable electricity. As AWE technologies move closer to potential commercialization, understanding how local communities interact with and are affected by these technologies is crucial for socially responsible deployment. Identifying key predictors of community acceptance can help develop targeted measures to address potential impacts while the technology is still adaptable. This study tested the Integrated Acceptance Model (IAM) on survey data from two European AWE test sites. A linear regression analysis revealed that two of the five explanatory variables significantly predicted acceptance: perceived site impacts (e.g., sound emissions, landscape changes, and aviation lights), as well as developer transparency and fairness in site operations. In contrast, attitudes toward the energy transition, perceived economic impacts, and social norms did not predict acceptance. These findings suggest that while AWE developers prioritize technical challenges, attention must also be given to social factors, such as minimizing impacts and ensuring transparent and fair implementation. The results also have important policy implications, highlighting the need for AWE-specific regulations and socially responsible planning practices. Further research is required to investigate additional acceptance predictors, especially if AWE technologies continue to develop toward commercial applications.