Teaching branded new product development
Conference Paper
(2008)
Author(s)
Jan Buijs (TU Delft - OLD Management and Organisation)
E. Roscam Abbing (TU Delft - OLD Management and Organisation)
Research Group
OLD Management and Organisation
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https://resolver.tudelft.nl/uuid:ba2fd0f6-c276-4dcf-96fb-772814290d70
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Publication Year
2008
Language
English
Research Group
OLD Management and Organisation
Pages (from-to)
1-18
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