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E. Roscam Abbing
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Authored
8 records found
Brand-driven innovation
Journal article -
E. Roscam Abbing
,
C van Gessel
Creating brand-innovation synergy: towards a practical method of using brands in the new product development process
Conference paper -
F.E.H.M. Smulders
,
SHJ Keus
,
E. Roscam Abbing
,
J.A. Buijs
Hoe MKB-merken werken
Journal article -
S Morssink
,
E. Roscam Abbing
Creating a design philosophy for a Southeast Asian fashion brand
Conference paper -
A Sucharitkul
,
E. Roscam Abbing
,
H.M.J.J. Snelders
Teaching branded new product development
Conference paper -
J.A. Buijs
,
E. Roscam Abbing
A designerly approach to enable organizations to deliver product-service systems
Conference paper -
C.S.H. de Lille
,
E. Roscam Abbing
,
M.S. Kleinsmann
Brand-driven innovation
Book chapter -
E. Roscam Abbing
,
F.E.H.M. Smulders
None
Book -
E. Roscam Abbing