E. Roscam Abbing

Book (1)

Book chapter (1)

Conference paper (3)

Journal article (2)

7 records found

Brand-driven innovation

Book chapter (2013) - E. Roscam Abbing (author) , Frido E.H.M. Smulders (author)

Brand-driven innovation "Strategies for development and design"

Book (2010) - E. Roscam Abbing (author)

Creating a design philosophy for a Southeast Asian fashion brand

Creating brand-innovation synergy: towards a practical method of using brands in the new product development process

Hoe MKB-merken werken

Journal article (2009) - S Morssink (author) , E. Roscam Abbing (author)

Brand-driven innovation

Journal article (2008) - E. Roscam Abbing (author) , C van Gessel (author)

Teaching branded new product development

Conference paper (2008) - J.A. Buijs (author) , E. Roscam Abbing (author)