Creating brand-innovation synergy: towards a practical method of using brands in the new product development process

Conference paper (2009)

Authors

F.E.H.M. Smulders OLD Management and Organisation
SHJ Keus External organisation
E. Roscam Abbing OLD Management and Organisation
J.A. Buijs OLD Management and Organisation
Research Group
OLD Management and Organisation
More Info
expand_more

Published Date

2009

Language

Undefined/Unknown

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

OLD Management and Organisation