Creating brand-innovation synergy: towards a practical method of using brands in the new product development process
Conference Paper
(2009)
Author(s)
F.E.H.M. Smulders (TU Delft - OLD Management and Organisation)
SHJ Keus (External organisation)
E. Roscam Abbing (TU Delft - OLD Management and Organisation)
Jan Buijs (TU Delft - OLD Management and Organisation)
Research Group
OLD Management and Organisation
To reference this document use:
https://resolver.tudelft.nl/uuid:bdfad356-626d-40fe-a554-24b1d6f57678
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Publication Year
2009
Research Group
OLD Management and Organisation
Pages (from-to)
373-384
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