Designing a product service system: Does congruity add value?

Conference paper (2011)

Authors

A.M. Valencia Cardona Product Innovatie Management
R. Mugge Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
Hendrik N.J. Schifferstein Design Aesthetics - IDE
Department
Product Innovatie Management
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Published Date

2011

Language

English

Reuse Rights

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Department

Product Innovatie Management