Bridging the Attitude-Behaviour Gap in Household Energy Consumption
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Abstract
The attitude-behaviour gap in energy consumption refers to the imparity between people's environmental values (and attitudes) and their actual behavior in consumption. This paper calls for the facilitation of the behaviour change process that is implementable in the context of one's everyday life to address the attitude-behaviour gap in household energy consumption. Two interrelated intervention design constructs are proposed based on the results of literature review, namely (1) providing consumers accurate information about actionable suggestions in the specific context of their everyday life, and (2) fostering consumers' motivation to engage in the behavior change process towards energy conservation. Smart Grid technologies are instrumental in both intervention types.