Reverse innovation in the healthcare sector

A matter of performance

Master thesis (2021)

Authors

G. Drewes Technology, Policy and Management

Contributors

Z. Roosenboom-Kwee Economics of Technology and Innovation - TPM (coach)
Cees van Beers Economics of Technology and Innovation - TPM (supervisor 1)
S.M. Copeland Ethics & Philosophy of Technology - TPM (supervisor 2)
Faculty
Technology, Policy and Management
Copyright: © 2021 Gido Drewes
More Info
expand_more

Published Date

16-08-2021

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Faculty

Technology, Policy and Management

Abstract

This research provides a performance measurement framework for Reverse Innovation (RI) within the healthcare sector. In order to design this performance measurement framework, literature analysis was combined with data from current practices that was obtained by interviewing product managers from multination companies (MNCs) in the healthcare sector that have produced RIs. Within the performance measurement framework four categories are used: financial performance, product innovation performance, sustainability performance and customer satisfaction performance. This performance measurement framework can be used to assess the performance of RIs and MNCs pursuing RIs which can help managers in their decision making and daily business management.