A Flexible Behavioral Framework to Model Mobility-on-Demand Service Choice Preferences
S.K. Dubey (Transport and Planning)
S.P. Hoogendoorn – Promotor (TU Delft - Civil Engineering & Geosciences)
O. Cats – Promotor (Transport and Planning)
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Abstract
Understanding economic decision-making is essential for impactful policy design. In the literature, two main modelling paradigms exist: compensatory and non-compensatory. In this work, we advance the field of decision theory by developing a flexible choice model capable of approximating two modelling paradigms without imposing any a-priori assumptions. Furthermore, through the use of the proposed model, we empirically identify the decision strategy involved in the choice of Mobility-on-demand (MoD) services. Finally, independent of the modelling paradigm, we propose and empirically validate a framework to model the effect of interpersonal network on choice behaviour.