A Systemic Design Approach to Waste Segregation

Supporting NGO's in achieving Waste Segregation in India households

Master thesis (2020)

Authors

J.V. Jennifer Viola Rocha Industrial Design Engineering

Contributors

J.P.L. Schoormans Responsible Marketing and Consumer Behavior (graduation committee member)
J.C. Diehl Design for Sustainability - IDE (mentor)
Faculty
Industrial Design Engineering, Industrial Design Engineering
Copyright: © 2020 Jennifer Rocha
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Published Date

15-08-2020

Language

English

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Faculty

Industrial Design Engineering

Abstract

With the growing mounds of mixed waste in India and and insufficient solid waste management system, the government and NGO's have turned to people to segregate their waste at home. But, even after a lot of efforts to encourage people to segregate, people have not changed their behaviour and still dispose all their waste into one bin. This graduation project focusses on how systemic design and behavioural psychology can be used to change people's attitude and behaviour towards waste segregation.