A Systemic Design Approach to Waste Segregation
Supporting NGO's in achieving Waste Segregation in India households
J.V. Jennifer Viola Rocha (TU Delft - Industrial Design Engineering)
JPL Schoormans – Graduation committee member (TU Delft - Responsible Marketing and Consumer Behavior)
JC Carel Diehl – Mentor (TU Delft - Design for Sustainability)
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Abstract
With the growing mounds of mixed waste in India and and insufficient solid waste management system, the government and NGO's have turned to people to segregate their waste at home. But, even after a lot of efforts to encourage people to segregate, people have not changed their behaviour and still dispose all their waste into one bin. This graduation project focusses on how systemic design and behavioural psychology can be used to change people's attitude and behaviour towards waste segregation.