Exploring user comfort in automated driving

A qualitative study with younger and older users using the Wizard-Of-Oz method

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Abstract

As the introduction of automated vehicles (AVs) into road traffic accelerates, establishing user acceptance is increasingly crucial. User comfort, largely influenced by the AVs' driving styles, is one of the essential factors influencing acceptance. This video submission provides a methodological overview of a qualitative interview study, which used a Wizard-of-Oz method to investigate participants' comfort levels during automated driving on real roads. By understanding the specific comfort experiences of both older and younger users, we can inform the design process for AVs, thereby enhancing user experience and facilitating broader acceptance of technology across a more diverse and inclusive demographic spectrum.