Happy, cute and tough: can designers create a product personality that consumers understand?
Conference Paper
(2004)
Author(s)
PCM Govers (TU Delft - Responsible Marketing and Consumer Behavior)
PPM Hekkert (TU Delft - Form and Experience)
Jan P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:f4e9b81b-5819-4f18-8958-01d8cba46477
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
bundel al in 2003 verschenen@en
Pages (from-to)
345-349
ISBN (print)
0-415-30363-X
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