The development and testing of a product personality scale
Journal Article
(2009)
Author(s)
Ruth Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
PCM Govers (TU Delft - Responsible Marketing and Consumer Behavior)
Jan P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:fba046dc-2ca1-4d34-ab6f-6d65abd8d94f
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
30
Pages (from-to)
287-302
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