Print Email Facebook Twitter Designing a market entry strategy for PEZY its custom wheelchair Title Designing a market entry strategy for PEZY its custom wheelchair Author Hamminga, Oege Hamminga (TU Delft Industrial Design Engineering) Contributor Hultink, H.J. (mentor) Persaud, S.M. (mentor) Degree granting institution Delft University of Technology Programme Strategic Product Design Date 2024-06-21 Abstract PEZY, a design agency specializing in product development and wheelchair designs, explores innovative opportunities in custom wheelchair solutions. This report begins with a comprehensive analysis of the wheelchair industry, distinguishing between developed and developing countries based on different market demands. While developed markets emphasize highly adaptable and ergonomic wheelchairs, developing countries prioritize affordability, durability, and ergonomic designs.The focus shifts to the potential of developing country markets, where PEZY identifies promising opportunities due to significant unmet needs and limited competition. Kenya serves as a case study, revealing robust demand for wheelchairs and highlighting challenges. The supply chain analysis underscores the involvement of stakeholders, including governments and aid organizations, essential for wheelchair distribution in challenging areas. The competitive landscape offers further insights into PEZY's potential entry into this market. To address these insights, together with PEZY a value proposition was formulated with a self-build, custom-fit wheelchair concept. To improve PEZY market position strategic alliances with stakeholders are pivotal for market entry and validation. A phased roadmap guides product development, from initial design feedback to pilot testing and market launch.The report affirms the viability of wheelchair innovation in developing countries, emphasizing PEZY's strategic alignment with aid organizations for sustainable market penetration. By leveraging alliances and funding, PEZY aims to introduce impactful wheelchair solutions. Subject Market Entry Strategymarket analysisRoadmappingBusiness Models To reference this document use: http://resolver.tudelft.nl/uuid:2db88e20-4d2d-49d9-ab68-226e61bb5db8 Part of collection Student theses Document type master thesis Rights © 2024 Oege Hamminga Hamminga Files PDF Master_Thesis_Report_Oege ... a_PEZY.pdf 18.89 MB PDF Master_Thesis_Poster_Oege ... a_PEZY.pdf 532.28 KB Close viewer /islandora/object/uuid:2db88e20-4d2d-49d9-ab68-226e61bb5db8/datastream/OBJ1/view