Towards More Meaningful And Superior Digital Experiences in Luxury Automotive

Towards More Meaningful And Superior Digital Experiences in Luxury Automotive: A roadmap for the introduction of a blockchain technology ecosystem considering the needs of evolving customers

Calamita, Kyria (TU Delft Industrial Design Engineering)

Bakker-Wu, S. (mentor)
Secomandi, Fernando (graduation committee)

Delft University of Technology

Strategic Product Design

2024-02-09

The accelerated digitalization of daily interactions, significantly influenced by the Covid-19 pandemic, has rendered the digital realm a fundamental aspect of life across generations. This shift has led to a transformation in digital asset management, ownership, and trade. The introduction of blockchain technology, especially non-fungible tokens (NFTs), has initiated a new era where digital items are capable of scarcity and uniqueness—attributes previously exclusive to physical luxury goods.
In this light, the project investigates the convergence of blokchain technology with the luxury automotive sector, seeking to unlock the business potential for luxury Original Equipment Manufacturers (OEMs).
Through creative trend research, emerging trends and developments have been identified, delineating the future landscape of luxury automotive. A strategic vision for luxury OEMs has been formulated, establishing a reference point for innovation and customer-centric product development.
The project has pinpointed four products, each embodying the promise to resonate with the evolving values of luxury consumers and to propel business growth. These products are central to a structured roadmap, which is segmented into three strategic horizons, guiding towards the envisioned future. Each horizon encompasses specific goals, in harmony with the progression and integration of these digital products.
The roadmap produced is a detailed blueprint for luxury automotive companies to contemplate the integration of blockchain technology with luxury experiences. The report concludes with an evaluation of the products and the roadmap by luxury automotive professionals, and suggestions for further research to
refine the strategic approach. This comprehensive evaluation encapsulates the project’s full scope and its approach to aid luxury automotive towards more meaningful and superior digital experiences.

Design Roadmapping
Luxury Automotive
NFT
Blockchain

http://resolver.tudelft.nl/uuid:40e897ce-b9d3-40fb-b615-b6768a7fc031

Student theses

master thesis

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