A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label

A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label

van den Berge, R.B.R. (TU Delft Marketing and Consumer Research)
Magnier, L.B.M. (TU Delft Marketing and Consumer Research)
Mugge, R. (TU Delft Marketing and Consumer Research; TU Delft Design, Organisation and Strategy)

Fitzpatrick, C. (editor)

Design, Organisation and Strategy

2022

Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting repairability and a product lifetime label can potentially encourage consumers to extend product lifetimes. In this paper, we present in-depth insights in how consumers make estimations about product lifetimes, and their attitudes towards repairability and a product lifetime label. Our results reveal that consumers feel unable to make a well-informed estimation about the product lifetime, have negative associations with product repairability, and have concerns about how use intensity and use behavior can be taken into account on a label. Additionally, displaying a minimum number of years on a label may cause unintentional rebound effects.

Circular Economy
Cities
Collaboration
Engagement
Scaling Innovation

http://resolver.tudelft.nl/uuid:80f22d8e-765c-4473-9d8f-3cdbc69abb93

https://doi.org/10.31880/10344/10181

University of Limerick

4th Conference on Product Lifetimes and the Environment (PLATE)

PLATE 2021, 2021-05-26 → 2021-05-28, Virtual conference at Limerick, Ireland

Institutional Repository

conference paper

© 2022 R.B.R. van den Berge, L.B.M. Magnier, R. Mugge