Seoul Bus 2030

Seoul Bus 2030: Positive Virus: New infotainment UX design in smart bus

Kim, M.

De Ridder, H. (mentor)
Desmet, P.M.A. (mentor)

Industrial Design Engineering

Industrial Design

Design for Interaction

2016-11-29

This project was commissioned by the Seoul Design Foundation to the Delft University of Technology. The mission of this project is to envision the future public bus in Seoul 2030. Phase 1 of the project was conducted together by three industrial design graduate student as a part of their master thesis. Phase 2 was conducted individually by the students with each focus on a particular aspect. This report focuses on designing joint effort concept as a main concept and new infotainment system integrated in the buses. The framework of Vision in Product Design was adopted to research and conceptualize a design for the future. ual aspect of it: user experience, accessibility, and smart operation of the system. The first step of this collaboration aims at understanding Seoul, its transportation system, and how its citizens experience the public bus service. This is followed by a study in future trends to foresee what the bus service needs to offer for people living in Seoul in 2030. Based on the findingds, infotainment design propose to provide pleasurable interaction with infotainment elements through creating connections between passengers during commuting. The design development also show many iterations through preactical user tests and interviews to design a realistic concept.

UX Design
Connected environment
Public Bus infotainment design

http://resolver.tudelft.nl/uuid:9a002124-122e-4c6b-8ff8-4858bc33ac59

Campus only

Student theses

master thesis

(c) 2016 Kim, M.