A Roadmap to applying Gamification to improve Commercial Standard Processes

Title

A Roadmap to applying Gamification to improve Commercial Standard Processes

 Author

Van der Kleij, M.

Contributor

Kortmann, L.J. (mentor)

Faculty

Technology, Policy and Management

 Department

Section of System Engineering

 Date

2014-11-14

 Abstract

Businesses are continuously looking for innovative ways to improve their business processes. This is where gamification can be of added value, since it is an increasingly popular strategic instrument, which can influence behaviour and enhance performance and productivity. Currently, there are numerous knowledge gaps concerning the implementation of gamification. In order to overcome these challenges a roadmap for structured implementation of gamification is developed. The development of this roadmap is based on findings occurred by synergizing business needs and existing knowledge. In this paper the realization of the roadmap is described and also future research areas are identified to improve the knowledge concerning gamification in business processes.

 Subject

applied gamification
roadmap development
game elements
motivation
target behaviour
feedback

 To reference this document use:

http://resolver.tudelft.nl/uuid:d6d11e3c-1565-4d4a-9718-6a1dfabe16df

 Part of collection

Student theses

 Document type

master thesis

 Rights

(c) 2014 Van der Kleij, M.
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