Developing a strategic plan for OCS to expand its business on the Dutch hospital market based on OCS' inspiration care vision.

Developing a strategic plan for OCS to expand its business on the Dutch hospital market based on OCS' inspiration care vision.

Kuiper, B.

Hultink, H.J. (mentor)
Roscam Abbing, E. (mentor)

Industrial Design Engineering

Strategic Product Design

2010-06-17

A Strategic plan for OCS was created to expand its business on the Dutch hospital market. By analyzing company, market, competitors and healthcare developments and comparing the findings with the analysis and evaluation of 5 cases concerning hospital construction and renovation projects, opportunities are identified and a strategic direction was chosen. A suitable strategy and business model was developed to compose a roadmap that can be used as a guideline for the company in their pursuit of the new business direction. This strategy was tested on its strategic relevance and feasibility. Key to the new strategy is the implementation of OCS’s inspiration care vision. Attention was paid to the overall brand image of the solution as this new concept will form the basis for a second business direction for OCS. Because of the small size of OCS a decision was also made about the scale of the primary market and potential partners were identified and partnering scenarios were evaluated.

Business model

http://resolver.tudelft.nl/uuid:f68f9800-ebe4-4dc6-b505-8f3aa3377766

Campus only

Student theses

master thesis

(c) 2010 Kuiper, B.