Connecting With Users Through Branding: Establishing Oto as a healthy and sustainable alternative to bottled beverages

The assignment was to develop the brand proposition for Oto, a start-up beverage company developing a more sustainable, healthy, and convenient alternative to enhanced water beverages. These beverages are typically sold in plastic bottles, which are both expensive for the user and to the environment. To ensure that the brand connects with health- and sustainability-focused consumers, efforts were made to develop a strong relationship with the audience. A brand manifesto was developed, utilizing company and user values, to influence brand design, product portfolio and business decisions. By guiding the product and operations decisions through the brand values, a unified offering can be presented that authentically delivers on brand promises.

Subject

brand
branding
strategy
design

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http://resolver.tudelft.nl/uuid:03127daa-ad1c-4cd8-a81c-b056d45240bc

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2013-06-28

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Campus only

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Student theses

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master thesis

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