Attraction and retention of startups in Urban Innovation Districts (UIDs)

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Abstract

The aim of this research is to provide potential advice to district managers how to attract and retain startups into UIDs, thereby creating an innovative environment and filling the research gap about the part of startups preferences. The results of this research contain the theoretical framework of attraction and retention of startups in UIDs as well as possible advice on how to attract and retain startups in Merwe-Vierhavens (M4H) in Rotterdam.

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