∞ Infinity 236. Design for innovation in the corporate industry: The backend processes. Rethinking the Product-Service Development Process in the Automotive Industry to support long term Innovation: The processes behind the service of a service-enabling s

∞ Infinity 236. Design for innovation in the corporate industry: The backend processes. Rethinking the Product-Service Development Process in the Automotive Industry to support long term Innovation: The processes behind the service of a service-enabling system

Hing, K.M.

Buijs, J.A. (mentor)
Kleinsmann, M.S. (mentor)
Krüger, F. (mentor)

Industrial Design Engineering

Strategic Product Design

Entrepreneurship

2015-03-31

The thesis explores the field of Innovation and its role within Large Corporate Companies today. As such, this document develops a Design Innovation Process for the Service Design sector within in the Corporate Automotive Industry. The project was conducted with a co-creation collaboration approach, and User-centred Design methodology. As a result, the final Design Innovation Process was developed through a variety of research segments including a Design Innovation Processes, User research and Stakeholder research. The document is separated into 10 chapters, describing the field work and results that were carried out during the project, and detailing the progression of this project from the initial stages of project preparation, to the final stage of project delivery. Due to the flexible nature of the design project, the research question was reframed after the analysis phase of the project, based on insights revealed throughout initial research phases that were undertaken. As a result of this reframing, an accompanying Design Innovation Process service was integrated into the final deliverable along with the Design Innovation Process. Inside the document, the reader will familiarise him/her with iterations as there are several iterations of the Design Innovation Process. As a result of these iterations, this thesis has many diverging and converging phases, the last convergence of which, concludes with the final product-service solution known as Infinity 236; a service consisting of a Design Innovation process and an accompanying service; a phone app entitled Verbal Collective.

Design Innovation Process
Automotive Industry
Corporate
Service Design
Backend
Innovation
Teamwork
Co-collaboration

http://resolver.tudelft.nl/uuid:cd2144aa-71c4-4fb9-b471-0241662320a8

2017-03-31

Campus only

Student theses

master thesis

(c) 2015 Hing, K.M.