Asymmetrical partnerships in conceptual housing: How start-ups manage to become competitive in the conceptual housing industry

In the Netherlands there is currently a high demand for affordable housing (Volkshuisvesting en Ruimtelijke Ordening, 2022). Earlier research indicated modular integrated housing can serve as a repercussion against this problem (Khan et al, 2022). The Dutch government wants to promote innovation in the construction industry to help solve the...

Experimental learning as a method to develop go-to-market strategies for start-ups: Designing the product launch strategy for the pre-seed stage start-up ‚Athlete Development‘

This project lives in the intersection between marketing and entrepreneurship. The client company is Athlete Development, an early stage start-up that creates digital strength & conditioning training plans for team sports athletes. They sought external expertise in the field of branding and the commercialization of their product. As a start...

A Corporate Venturing Unit at EVIS: A MSc-thesis Research in External Corporate Venturing Objectives and crucial Factors for a Corporate Venturing Unit engaged in external Corporate Venturing

Corporate Venturing, is a recurrently researched mechanism for corporates to stay innovative. However, the difficulty of establishing a Corporate Venturing Unit, becomes apparent in the literature. ENGIE Ventures and Integrated Solutions (EVIS) also resorts to external CV activities, in order to cope with the pace of technological innovations in...

Physical conditions for the development of startups within urban innovation districts: Facilitating or stimulating?

Innovation districts are more and more seen as the answer of cities to the ever changing economy. They can as well be described as urban strategies for economic development and urban competitiveness. Around the world innovation districts pop up and seem to provide the perfect and required environment for an innovation ecosystem to which talent...

Attraction and retention of startups in Urban Innovation Districts (UIDs)

The aim of this research is to provide potential advice to district managers how to attract and retain startups into UIDs, thereby creating an innovative environment and filling the research gap about the part of startups preferences. The results of this research contain the theoretical framework of attraction and retention of startups in UIDs...

Venturedam- Bridging boundaries through innovations: Facilitating Dutch energy startups to expand their business in India

The concept of Venturedam was developed to solve societal challenges in India by nurturing the strength of the innovations made in the Netherlands. For Dutch startups to expand to a new market like India that has a considerable difference in the context, it is first required to redefine the value proposition and the business model specific to...

The design of a service to create value between later stage startups and ING

Startups are the possible corporates of the future and entrepreneurs are the millionaires of the future. To obtain these future corporates as a customer, ING wants to be there for them at the start. Therefore ING has set the goal to become “the startup bank of the Netherlands”. ING wants to offer startups more than a bank account; access to...

Uncovering the Importance of Branding in the Upscaling Process of Start-ups: Build a Start-up Branding Service for Achtung!

This project is initiated by Achtung! x Kraftwerk, having the goal to uncover the importance of branding in the upscaling process of start-ups. From the findings of this research, a new service proposition is designed that will help start-ups overcome their brand challenges by using the benefits of brand management.<br/>In the phase of...

Stimulation of Dutch startups in the Aerospace: A comparative case study on the barriers that dutch startups will face entering the aerospace market and how they can be overcome

The aerospace industry may seem a very innovative and renewing sector. However, when looking at the evolution of the aeroplane, it is clear that no radical innovation has taken place the last 70 years. It is not surprising considering the domination of the industry by big, traditional companies, who are known to be slow innovators. The most...

External venturing in the Dutch aviation industry

Startups are a major source of innovation and are capable of doing things where larger firms are not capable of. Many corporates are therefore looking at opportunities to collaborate with startups, also called external venturing, and to capture their value. Although working with startups has many benefits and great opportunities for corporates,...

Shaping KLM X-Flights: Creating co-design with cabin crew, passengers and startups in the airline industry, to facilitate test flights

The identified problem KLM has, is a knowledge gap between KLM employees in middle and higher management and KLM’s frontline staff (FLS). New ideas or processes are created at KLM’s headquarters by ‘thinkers’, while these new ideas or processes need to be executed and iterated by front live staff, ‘do-ers’. By involving startups in their...