The Theory of Flow: Improving Human-Computer Interactions

This project presents the study of flow (perfect focus) as a possible solution to the modern decrease in attention span, especially in young professionals. Two separate tests were conducted to study the possibility of measuring productivity as a correlation of focus levels. These led to the creation of a software capable of tracking work...

Enhancing retention for Otly!: A design strategy for Otly! that proposes strategic choices to improve their customer retention rate

Otly! is an Amsterdam based startup that aims to remove difficulties around digital money for children. The company aims to accomplish this by providing a safe financial ecosystem for children as well as their parents. With a pocket money app for both parents and children, Otly strives to introduce the first banking experience for kids. <br/><br...